The Art and Science of Strategic Negotiation


6th – 7th June 2019

2-day course + 1-hour on-line coaching (optional)

Maximum 10 participants

The EPFL Strategic Negotiation program gives you an unfair advantage by helping you to prepare and execute strategic high-value negotiations more effectively and craft world-class deals that get you more of what you want. We leverage your experience and skills and raise your effectiveness using a structured process  to help you get more from the deals you negotiate.

In this intensive, hands-on 2-day program, you will learn how to work more effectively with all different styles of negotiators and influence them using conditional value-based proposals.

Working in teams, you will have the opportunity to practice all aspects of the negotiation process, as well as review and improve your performance during the post-simulation feedback and video review. The simulation cases are specifically designed to enhance learning by focusing on the use of the process, methods and tools introduced in the program.

fully-integrated set of tools designed to help you implement the APEC+R process is provided to you after the program in electronic format so you can adapt them to your specific needs and integrate them more easily into your negotiations.

You also have the option of a one-to-one on-line coaching session after the program to support your use of the tools and methods to prepare one of your actual upcoming negotiations.


After participating in the EPFL Strategic Negotiation program, you will increase your confidence in approaching, preparing, and executing negotiations of all types, whether it’s with internal stakeholders, customers, partners, suppliers, government authorities to optimise the results.

Sign up today to get your unfair advantage and start negotiating with confidence! Spaces are limited (10 participants maximum) so register now.

Instructor: Gopal RajGuru

As the founder and Managing Director of Innovate+Grow Group, Gopal RajGuru is a professional sales educator, consultant and leadership development coach who works with local and global organisations across a wide variety of industries to analyse and improve their sales performance (including negotiation of course!) and leadership capability through the implementation of comprehensive methodology,  processes and tools.

Gopal has worked with companies in professional services, manufacturing, high technology (software and hardware), Internet security, e-business, building technology, and many others. His specialisation in education and coaching focuses on the sales process and leadership skills required to implement them in a sustainable way. He helps clients fill the pipeline with new opportunities, win more of the opportunities they choose to pursue, and grow business with their strategic accounts, and negotiate more effectively to capture the value created in the engagement.

He delivers sales, leadership, innovation and negotiation programs in English, French, Swedish and Norwegian, and has partners who can deliver in German, Italian, Spanish, and many others.

In addition, Gopal also lectures on managing and executing sales in the EPFL EMBA program.


CHF 2’970 per participant – includes course materials, lunch, coffee break as well as an optional 1-hour personal on-line coaching to help you prepare one of your upcoming negotiations.
10% discount for EPFL Alumni Contributors


A certificate of attendance will be delivered by the Formation Continue UNIL-EPFL at the end of the course.

Target Audience

This course is designed to everyone who would like to negotiate more effectively.


Registrations closed.

Formation Continue UNIL-EPFL
EPFL Innovation Park, Building E
1015 Lausanne